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Founded in 2006 by boxing legend Manny Pacquiao—the only eight-division world champion in boxing history—Manny Pacquiao Promotions was created to discover, develop, and promote the next generation of boxing talent, with a strong focus on fighters from the Philippines and across Asia. Headquartered in General Santos City, Philippines, the company embodies Pacquiao’s passion for the sport and his commitment to giving back to the boxing community.
In 2025, Mr. Sean Gibbons reconnected with one of his oldest friends and longtime boxing associate from the early 1990s, Mr. Tony G. Cohen. This reunion marked a pivotal expansion for Manny Pacquiao Promotions, as the company launched a U.S. division headquartered in Beverly Hills, California. Under the leadership of President Sean Gibbons and Vice President Tony Cohen, J.D., the new branch enhances Manny Pacquiao Promotions’ global reach—particularly across North and South America. With this strategic presence in the U.S., the company is better positioned to scout and promote elite talent, offering fighters increased opportunities for international exposure and success. The Beverly Hills headquarters also streamlines coordination of events and partnerships throughout the Western Hemisphere.
At its core, Manny Pacquiao Promotions follows a fighter-first philosophy, dedicated to giving underrepresented athletes the platform, resources, and mentorship they need to thrive on the world stage. Guided by the values of integrity, excellence, and ambition, the company has grown into a respected and globally recognized name in professional boxing.
Manny Pacquiao Promotions isn’t just shaping champions for today—it’s building the legends of tomorrow
Manny “Pacman” Pacquiao is widely regarded as one of the greatest boxers in the history of the sport. Born on December 17, 1978, in Kibawe, Bukidnon, Philippines, he rose from humble beginnings to become the only fighter in history to win world titles in eight different weight divisions—a feat unmatched in professional boxing.
Over the course of a legendary career, Pacquiao won 12 major world titles, headlined some of the highest-grossing fights of all time, and inspired millions with his relentless work ethic, speed, and explosive fighting style. Known not just for his power in the ring but also for his humility and heart outside of it, Pacquiao is respected globally as a fighter, humanitarian, and role model.
Beyond boxing, Manny Pacquiao served as a public servant in the Philippines—first as a Congressman and later as a Senator. His political career was driven by a desire to uplift the lives of ordinary Filipinos, especially those in poverty. Though he ran for president in 2022, his influence extends far beyond politics.
He is also a passionate philanthropist, supporting education, housing, and disaster relief through the Manny Pacquiao Foundation and other charitable efforts.
Following his retirement from professional boxing, Pacquiao has focused on building the next generation of champions through Manny Pacquiao Promotions, his boxing promotion company. Under his leadership, Manny Pacquiao Promotions has become a respected platform for rising fighters in the Philippines and beyond.
Pacquiao remains active as a global ambassador for sports, peace, and humanitarian efforts, continuing to inspire with the same determination and grace that defined his boxing career.
Sean Gibbons is one of the most respected and influential figures in the world of boxing today. As the President of Manny Pacquiao Promotions, the company founded by boxing legend Manny Pacquiao, Gibbons plays a pivotal role in discovering, guiding, and promoting elite Filipino and international boxing talent.
With over 30 years in the boxing business, Gibbons has worn many hats — from matchmaker to manager to executive. Known for his sharp matchmaking instincts and deep global network, he has helped elevate numerous fighters to championship status, including Mark Magsayo, Jerwin Ancajas, and Eumir Marcial.
His passion for developing Philippine boxing is evident in his hands-on approach. Whether it’s securing key bouts, negotiating with major promoters, or scouting the next big star in grassroots gyms, Sean Gibbons is at the heart of it all.
Sean Gibbons’ influence in the boxing world extends beyond just the ring. He has been a key figure in bringing Filipino boxing talent to the global stage, working tirelessly to ensure that fighters from the Philippines are given opportunities on the biggest platforms. His vision and commitment to growing the sport have not only raised the profiles of many Filipino boxers but have also helped elevate the country’s standing in the global boxing community. Through his leadership, Manny Pacquiao Promotions has become a vital player in the boxing industry, known for producing world-class champions and providing an outlet for the next generation of talent.
Tony G. Cohen is a seasoned entrepreneur and entertainment executive whose career spans the worlds of professional boxing, film production, and real estate development. A dynamic force in the industry since the early 1990s, Mr. Cohen first rose to prominence alongside longtime friend and colleague Sean Gibbons. Together, they promoted top-tier boxing events for networks such as HBO, Showtime, ESPN, and Telemundo, building a reputation for electrifying matchups and elite talent management.
After years of success in the boxing world, Mr. Cohen took a bold step and pursued a legal education. Upon graduating from law school, he transitioned into the film industry, working under legendary Hollywood producer Jonathan D. Krane. As President of JKMPO (Jonathan Krane Motion Picture Organization), Mr. Cohen played a pivotal role in producing numerous blockbuster films, including Face/Off, Swordfish, Michael, Phenomenon, and The General’s Daughter.
His journey in film continued with another iconic producer, William Fay, where he was involved in the production of major hits such as 300, Independence Day, The Hangover, and The Patriot. Mr. Cohen’s success in both boxing and Hollywood highlights his unique ability to merge business savvy with creative vision.
Notably, Mr. Cohen promoted the first-ever live boxing event broadcast from the Playboy Mansion on ESPN, headlined by Mia St. John. He also helped propel the career of legendary three-time world champion Tony “The Tiger” Lopez, among many other rising stars.
Today, in addition to his role with Manny Pacquiao Promotions, Mr. Cohen serves as CEO of a thriving real estate development firm based in Beverly Hills. With a team of over 75 agents, his company caters to high-net-worth investors and celebrities, offering expert guidance in both investment strategy and luxury property transactions.
Mr. Cohen’s return to boxing alongside Sean Gibbons marks a full-circle moment—reuniting a powerful team with decades of experience and a shared passion for elevating the sport on a global stage.
Freddie Roach is a legendary boxing trainer with decades of experience and a history of guiding world champions like Manny Pacquiao, Miguel Cotto, and Julio César Chávez Jr. As the head trainer at Manny Pacquiao Promotions, he brings unmatched expertise in crafting winning strategies and honing the skills of fighters. Roach’s deep understanding of the sport and calm yet powerful approach in the gym have made him one of boxing’s most respected trainers, known for preparing champions both mentally and physically for success.
With a career rooted in both boxing and coaching, Freddie Roach has built a reputation for his ability to elevate fighters to the next level. His keen eye for strategy and technique, paired with his unwavering dedication, has made him a cornerstone at Manny Pacquiao Promotions. Roach continues to inspire and mentor the next generation of fighters, ensuring that they not only excel in the ring but also carry forward the discipline and mindset that define true champions.
Beyond his success in the gym, Roach has also gained significant recognition for his resilience. Despite being diagnosed with Parkinson’s disease, he has never wavered in his dedication to boxing. In fact, his personal battle with the disease has only strengthened his resolve, making his accomplishments all the more inspiring. Roach’s ability to persevere in the face of adversity has earned him the admiration of fighters and fans alike. His journey proves that true champions are not just made in the ring, but through character, determination, and an unwavering commitment to excellence.
As a Hall of Fame trainer, Roach’s legacy is not only defined by the world champions he has trained, but by the impact he has had on the sport itself. His influence can be seen in the many trainers and fighters he has mentored, the countless fighters who seek his guidance, and the standards he has set for boxing trainers worldwide. Roach’s name has become synonymous with greatness in boxing, and his contributions to the sport will be remembered for generations to come.
Brendan Gibbons is an experienced and highly respected matchmaker at Manny Pacquiao Promotions, a premier boxing promotion company founded by boxing legend Manny Pacquiao. With an eye for talent and a deep understanding of the sport, Brendan plays a crucial role in creating exciting matchups that keep fans on the edge of their seats. His work is a testament to his dedication to the sport, ensuring that every fight showcases the best athletes, while maintaining a balance between entertainment and competitiveness.
Brendan’s ability to assess fighters’ potential and craft dynamic bouts has earned him recognition within the boxing community. His experience at Manny Pacquiao Promotions has provided him with unparalleled insight into the evolving landscape of boxing, and he works tirelessly to continue the tradition of excellence set by Manny Pacquiao.
With a career driven by passion for the sport, Brendan remains a key figure in the boxing world, committed to elevating the careers of fighters while delivering thrilling, high-stakes events for fans around the globe.
What sets Brendan apart from other matchmakers is his deep connection to the fighters themselves. Having built long-lasting relationships with both seasoned veterans and up-and-coming athletes, he has earned their trust and respect. This rapport allows him to get the best out of each fighter, ensuring that the matchups he creates lead to career-defining moments for those involved. Additionally, his collaborative approach with trainers, promoters, and fighters’ management teams ensures that each event is carefully orchestrated, benefiting all parties involved while delivering the spectacle fans crave.
Brendan’s commitment to the sport is matched by his desire to grow the boxing community as a whole. Beyond his matchmaking responsibilities, he takes the time to mentor young professionals, sharing his wealth of knowledge with the next generation of matchmakers and promoters. By helping cultivate new talent behind the scenes, Brendan ensures the future of boxing remains bright, maintaining the legacy of Manny Pacquiao Promotions while paving the way for the sport’s continued evolution.
A relentless warrior from Mexico, Cruz made history as the first non-Filipino world champion under Manny Pacquiao Promotions. Known for his pressure fighting style and knockout power, he has become one of the most exciting names in the super lightweight division.
In 2024, Cruz made history by becoming the first non-Filipino world champion under Manny Pacquiao Promotions, capturing the WBA Super Lightweight World Title with a dominant victory over Rolando Romero in Las Vegas. That win marked a milestone not only in his career but in Manny Pacquiao Promotions’ international expansion, showing the brand’s commitment to excellence regardless of borders.
With Manny Pacquiao Promotions guiding his career, Magsayo continues to evolve into a complete fighter—one capable of not only winning belts but defending them with pride. His journey reflects the values at the core of Manny Pacquiao Promotions: hard work, humility, and hunger for greatness.
Eumir Marcial is a rare talent with world-class credentials in both amateur and professional boxing. As an Olympic bronze medalist and Southeast Asian Games gold medalist, Marcial has already proven himself as one of the top middleweights in international competition.
Signed to Manny Pacquiao Promotions in 2020, Marcial entered the pro ranks with a long-term vision: to become a world champion while still representing the Philippines in elite amateur events. Under the mentorship of Manny Pacquiao, he has balanced both worlds—gaining professional experience while keeping his eyes on Olympic gold.
Signed to Manny Pacquiao Promotions, Ancajas has become a key player in the global boxing scene. Under the mentorship of Manny Pacquiao, he has maintained a relentless pursuit of greatness, defending his world title multiple times and solidifying his reputation as a top-tier champion.
With his impressive blend of speed, power, and ring intelligence, Ancajas is recognized as a future hall-of-famer. More than just a fighter, he is a symbol of determination and pride for his native Philippines, continuously striving to reach new heights in his career.
Manny Pacquiao Promotions was established in 2006 founded by then-three-division world champion Manny Pacquiao. Sean Gibbons is currently its president and official matchmaker. The promotions aim to help young aspiring boxers especially in the Philippines.
Manny Pacquiao Promotions promoted its first major event on July 2, 2006 where Pacquiao defended his WBC International super featherweight title against Óscar Larios which was held at the Araneta Coliseum in Quezon City, Philippines.
